Hello Everyone,
I am proud to start this new blog discussing new topics in graphics communication. Anything from design, print, Internet marketing, etc. are all fair game. My name is Bill Goers Jr. and I am the marketing and production manager of Corporate Graphics of America, Inc. My firm started 60 years ago in Chicago as a letterpress shop and overtime advanced to a commercial printing plant. We have again evolved to create dynamic communication plans for our clients that includes multiple different initiatives to build brand awareness.
As we all know, printing isn't considered the latest and greatest way to build a brand or market a product. That is the reason why I have started this blog. To discuss how print and Internet marketing (website, email blasts, SEO, SEM, social media, etc.) can create a powerful communication package to build your brand awareness.
Marketing is the core of any business. With out being able to sell your business effectively, you will not have an accounting/financial department or an HR department or any other department for that matter. What any business needs is a dynamic communications plan that will break through any barrier and reach your target audience.
More on this to come.
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